Founding Content & Demand Marketer

You will build the first content and demand engine at Bauplan working together with the founders and the Head of GTM.

Your mission is to turn Bauplan's technical depth into content our commercial audience actually consumes, and to turn that content into qualified top of funnel inside the accounts we want to win.

You will own the editorial output, the channels that carry it, and the account-based programs that put it in front of the right people.

This role is hands on. You personally write, edit, produce and ship, and you are ready to own the whole program while learning from a more experienced GTM leader.

What you will do

• Turn technical material into content the market wants. We hand you a technical spec on our architecture and you come back with a blog post, a video and a webinar that a data leader finds genuinely useful.
• Own distribution. Website, SEO and AEO, email, organic social, partner channels, webinars, selective field events, and paid where it earns its place.
• Build and maintain the target account list with the Head of GTM and run account-based programs.

What we look for

1. 3 to 5 years of experience in product and account based marketing.
2. Strong content craft on technical material. You can read something hard, find the part a buyer cares about, and write it clearly for an engineer and for the executive above them.
3. Range across formats. Written, video and live. You do not need to be a producer, but you have made things in more than one medium.
4. Account-based marketing experience. You know the difference between target-account marketing, one-to-many, one-to-few and one-to-one, and can say when each is worth the effort.
5. Broad digital foundations. You have operated across several of SEO, AEO, website conversion, email, organic social and paid. Your experience is not one channel deep.
6. 0 to 1 experience. You built the function from close to zero at least once, ideally across the stretch from roughly $1M to $5M in ARR.
7. You stick around. We want people with an average tenure of two years. We do not want candidates who jump around too much.

We are not looking for

• A pure performance marketer. We do not have the volume that makes paid the center of a motion, and we would rather use an agency for the paid we do run.
• A field marketing manager. Events are one channel here, not the program.
• A content marketer who has always had an editor, a designer, a video team and an SEO team behind them. Here the function is one person.
• A developer community advocate. The content has to move a commercial audience, not build a open source community.

Compensation and equity

TBD

Location

San Francisco or New York, in office three days a week.

About Bauplan

Data infrastructure was built for humans: a few people making careful changes through consoles, at human speed and human volume. Agents break every one of those assumptions. They work in parallel, never sleep, run a thousand times more compute, and fail constantly, because failing repeatedly is how they arrive at a right answer. Nothing in today's stack survives that.

Bauplan is rebuilding it from the bottom: a transactional layer that gives data branches, merges and instant rollback, and a proprietary processing engine for analytical workloads designed to handle agentic workflows an order of magnitude faster and more efficiently.

Our customers already open a data branch every four seconds. We are backed by Index Ventures, Innovation Endeavors, South Park Commons and Evantic, and by the people who built the modern data stack: Wes McKinney and Chang She, creators of Pandas and Arrow, Spencer Kimball of CockroachDB, Erik Bernhardsson of Modal, Aditya Parameswaran of Berkeley, Chris Ré of Stanford, Ihab Ilyas of Waterloo, and Severin Hacker of Duolingo. Behind our own team sit 70 papers, 100 million downloads and 10,000 GitHub stars.

The data stack gets rewritten about once a decade. This is that decade.

Applying

Please send an email to info@bauplanlabs.com with your CV and LinkedIn profile and we will reach out to schedule a first call if there is a match.